What's a "webinar"?


Webinars are a powerful way to directly connect to your target audience, and with Casual Living – you won’t have to worry about any of the logistics. From start to finish, we provide a turnkey service that allows you to focus on developing your message and content for the webinar. Our team will setup and manage the entire event, as well as promote the webinar to acquire registrations. Webinar sponsors receive exclusive access to all lead gen information from the webinar’s registrations.

150

Avg Registrations

4

Weeks of Promotion

45

Mins of Airtime

What's included in the sponsorship?


45-60mins Webinar

eNewsletter Inclusion

Dedicated Project Support

Social Media Promotion

eBlast Promotions

Exclusive Lead Gen

Webinar Description

Each webinar is a 45 to 60 minute presentation created and presented by the client - averaging 30 mins for the presentation, and 15 to 30 mins for Q&A. Casual Living will provide a host to introduce and moderate the presentation. Presentations must be informative and provide value to the audience, they cannot simply be a sales pitch for a clients products or services. After the live webinar, a recorded version is available for viewing.

Webinar Length: 30 mins (recommended)
Q&A Length: 15-30 mins (recommended)
Average Registrations: 150 people

eBlast Description

As a part of the marketing efforts to drive registrations and attendance, the Webinar sponsorship includes one (1) eBlast per week for four weeks building up to the webinar event. Casual Living handles the turn-key design and creation of the eBlast, with one (1) client revision included. eBlasts link back to the Webinar registration page.

List Size: 9,473
Open Rate: 9.65%
Average CTR: 7.73%

eNewsletter Inclusion

As a part of the marketing efforts to drive registrations and attendance, the Webinar sponsorship includes one (1) inclusion in a Casual Living eNewsletter per week for four weeks building up to the webinar event. Casual Living handles the turn-key design and creation of the eNewsletter content ad, based on client submitted materials. eNewsletter content ads link back to the Webinar registration page.

List Size: 10,817
Open Rate: 13.36%
Average CTR: 11.18%

Social Media Promotion

In addition to the dedicated eBlasts and eNewsletter inclusion, we promote the Webinar event on social media via Facebook, Instagram and Twitter for four (4) weeks building up to the Webinar event. These sponsored social media posts are branded as coming from Casual Living, and all link back to the registration page. The targeted audience is CL's direct social media following of approximately 50,000 users.

Audience Size: 6,232
Avg. Engagement Rate: 30.2%